It is important to understand the legal and regulatory background of the gambling industry in Great Britain when advertising services. In the last year, the Advertising Standards Authority (ASA) has issued a number of rulings following advertising failures where the ad depicted gambling behaviour that was socially irresponsible. These rulings show how gambling advertisements have become one of the most pressing regulatory areas for firms in the UK.
Advertising within the UK gambling sector is regulated under certain regimes that can affect your organisation’s marketing campaigns and operations. The UK Gambling Commission requests that you must comply with the UK Advertising Codes issued by the Committees of Advertising Practice and administered by the ASA.
The objective of our Regulating the Advertising of Gambling course is to help you comply with the gambling advertising regulatory regime in the UK, including understanding the role and responsibilities of the ASA, how social media advertisements are regulated and your responsibilities when working with affiliates.
This introductory level is suitable for employees within marketing, compliance and management roles. Real-life case studies are used to analyse how gambling advertisements can be misleading in practice.
Key Learning Objectives
By the end of this course you will be able to:
“From start to finish we have found VIXIO to be an excellent training partner in offering both bespoke and off the shelf training. Their staff have always exceeded expectations in their level of customer service, demonstrating full working knowledge of their products and being incredibly efficient when dealing with all manner of enquiries. Their training platform is regularly updated to provide us with a level of comfort that the content remains up to date in a fast-paced industry and the delivery of the platform is practical, straightforward and pleasure to use”.
Head of Compliance and MLRO, Land-based Casino