Marketing Operations Manager | VIXIO Regulatory Intelligence

Marketing Operations Manager

Permanent

Full-Time, with hybrid working | London, EC3N, United Kingdom

 

About VIXIO Regulatory Intelligence

VIXIO is the leading global provider of regulatory intelligence for the gambling and payments industries. Our platform of insights, analysis and tools are trusted by professionals across the globe, allowing our customers to stay on top of an ever-changing regulatory landscape. 

We combine world-class content with advanced technology to help our clients make informed strategic decisions to mitigate risks, capitalise on business opportunities and find a competitive advantage.

We’re trusted by the Chief Compliance, Legal, and Risk departments, of the world’s largest payments firms and gambling operators, from Visa, Mastercard and American Express to Flutter, DraftKings, Entain and many more; we enable them to innovate, expand, and stay safe, in the ever-changing legal and regulatory environment.

 

The Role

We’re looking for an ambitious Marketing Operations Manager with incredible energy and pace to run the insights, measurement and operations of the VIXIO marketing machine, helping generate leads, MQLs and pipeline through a mix of marketing activities that will grow business revenues.

This role will report to the Chief Marketing Officer and work closely with our Sales Operations Manager and the rest of the marketing team.  This role currently has an intern reporting into it and could have more headcount in the future.

You will collaborate on strategic and tactical projects throughout the year to help us understand the impact of our marketing efforts and learn more about the audience we should go after.  

You will own our marketing tech stack (Pardot, WordPress CMS, Zapier, Unbounce, analytics) and our marketing data (and agencies and vendors) and make it work seamlessly for the team. 

 

What you’ll be proud of achieving in 2022

  • Delivering seamless best-in-class campaigns supporting the organisation’s marketing efforts through careful reporting and integration work.  
    • You will own set up and integration with our stack as we build out all campaigns, reporting across channels on both a demand generation and account-based marketing basis.  Our Pardot and Salesforce are in great shape, but we’re looking for a marketing ops manager to take it to the next level.
  • Build, manage and optimise the platforms and automation that grows revenue with our existing customer base.  Our retention and upsell statistics are best in class. You’ll learn from the best in sales and marketing on how to drive growth.
    • You will work closely with our marketing and account management teams to ensure the right message hits the right audience at the right time.
  • Create the analysis that powers the marketing and commercial efforts
    • One of the reasons for maintaining clean data within Pardot and our CRM is the analysis that comes after it. Your research will keep us focused on our addressable markets, the marketing channels that work, and the growth opportunities.

 

About you

 

Essential:

  • 3-5 years experience in marketing operations or related roles.
  • Demonstrated experience in marketing automation and CRM platforms, including Pardot and Salesforce
  • Strong analytical and reporting skills; able to analyse and recommend decisions on spending, campaign activity, and marketing plans
  • Excellent verbal and written communication. Able to creatively and effectively communicate to internal stakeholders

 

Desirable:

  • Experience with account-based marketing is a plus.
  • API experience using Zapier is a plus.
  • Experience with CRM data maintenance, UTMs and tools

 

If this sounds like something you’d be great at, we’d love to hear from you.

 

Benefits and Perks

VIXIO offers a very competitive benefits package:

  • We offer 25 days of holiday each year.  After 2 years of service, you are rewarded with an additional day of loyalty holiday for each year up to 30 days
  • We have a private health insurance scheme
  • We offer a life assurance scheme
  • Season ticket loan and cycle to work loans are offered
  • A day off for your birthday (2 days if it is a big one)

 

Click here to apply for this role.

 

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