The internet’s advertising ecosystem is very complex and can lead to advertising from legitimate brands, including gambling companies, finding itself placed on websites and apps which infringe upon intellectual property rights (IPR), such as streaming websites for sports, movies or TV shows.

These types of websites or apps generate their revenues by selling advertising space but the presence of advertising from legitimate brands on these platforms can confuse consumers and lead them to believe that the content provided on these platforms is legal.

With the gambling sector responsible for 25% of advert impressions on IPR-infringing websites in the EU, this webinar will explore the issue further and outline practical steps that gambling operators and their advertising affiliates can follow to promote responsible advert placement and protect IPR.

• What role can enforcement / regulators play in preventing gambling advertising on IPR websites?

• Is this an issue caused by unlicensed operators?

• How can operators ensure their affiliates do not promote their brand on illegal websites?

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