Better Collective Case Study | VIXIO

Providing Better Collective great support to stay up to date with the latest developments in the global gambling industry

Better Collective is a global sports-betting media group operating online platforms that are centred on providing a positive experience for the sports and betting communities. Everything we do can be traced back to our vision: we want to empower iGamers to make well-informed decisions to get the most out of their entertainment experience. We have more than 450 colleagues spread across offices in nine countries across Europe and the US, and we are continuing to grow at a fast pace. Despite the fact that Better Collective is now a listed company on Nasdaq in Stockholm, we still very much have a start-up culture that ensures innovation and out-of-the-box thinking. Our focus has always been and remains to be on ways we can innovate and use technology to improve the experiences for our users.

How important is compliance to Better Collective

Compliance is one of the most important focus areas at Better Collective. Our vision is to empower iGamers by making betting and gambling entertaining, transparent and fair, and we are fully convinced that our company will thrive the most when we live up to that ethos. Therefore, compliance and social responsibility are areas where we have invested a lot of resources and where we continue to invest. Our company culture and ethos ensures that compliance with the principle, as well as the letter, of the law remains a key priority.

How does Better Collective manage regulatory change in the gambling industry?

We take an interdisciplinary approach to compliance, with employees across our sites’ Compliance, Partner Operations and Commercial Intelligence teams dedicated to monitoring trends and developments globally. We also have clear internal processes in place ensuring smooth communication between departments and teams so all relevant stakeholders at Better Collective know the legal framework and best practices for their markets and products

“The VIXIO GamblingCompliance business intelligence is a great support for our Commercial Intelligence team. The service helps us to monitor the size and development of gambling verticals worldwide and the main actors, as well as the regulatory developments.

Linda Mullan, Director – Group Legal & Compliance

What is the main challenge/driver at Better Collective that VIXIO GamblingCompliance insights help solve?

We operate across various jurisdictions in a constantly evolving industry. The insights from VIXIO GamblingCompliance provide great support for our teams to stay up to date with the latest developments in the industry.

How has the VIXIO GamblingCompliance business intelligence supported Better Collective?

The VIXIO GamblingCompliance business intelligence is a great support for our Commercial Intelligence team. The service helps us to monitor the size and development of gambling verticals worldwide and the main actors, as well as the regulatory developments. It is an efficient tool that allows our teams to spend more time on analysis and making strategic and operational decisions.

What advice would you give to others who are considering using VIXIO GamblingCompliance to transform or evolve their organisation?

I’d say that although the country reports make a good starting point to gain a general overview of the regulatory framework in a market, it’s always useful to cross-reference them with data from regulatory bodies and recent news. Our Commercial Intelligence team finds VIXIO GamblingCompliance a useful source of data to help evaluate new markets.

Would you recommend using the VIXIO service?

Yes, we find that it provides comprehensive information on our industry on a global scale. The compliance and regulatory focus within the industry means that the service provides more in-depth, speedy and tailored coverage than is available at many other outlets. The service usually ensures you have the finger on the pulse on relevant developments within the regulatory field.

“The insights from VIXIO GamblingCompliance provide great support for our teams to stay up to date with the latest developments in the industry.

Linda Mullan, Director – Group Legal & Compliance

Contact VIXIO Regulatory Intelligence today to find out how our tailored solutions can help you.

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