PwC Case Study | VIXIO

Why PwC trusts VIXIO GamblingCompliance for reliable insights across international markets


PwC provides industry-focused services for public and private clients across a diverse range of sectors – from Financial Services and Healthcare to Technology and Gaming. Its Global Gaming Centre of Excellence in London is the centre of its betting and gaming network globally. It links all PwC international multi-vertical and multi-territory expertise with local expertise residing in individual territories. Collectively, the individuals in the team bring over 75 years of experience in betting and gaming and are at the cutting edge of sector trends. The group connects a wider global gaming practice of 100+ staff, each with dedicated expertise in gambling.

As a leader in the field, PwC relies on VIXIO for the latest regulatory intelligence to support its wider analysis of specific gaming markets around the world. It’s a key piece of the jigsaw. So how does PwC actually use VIXIO and why does Josh Brown, Senior Manager at PwC Strategy& believe this is important for the Global Gaming Centre of Excellence?

Looking at the bigger picture


The PwC Global Gaming Centre of Excellence analyses global gaming markets both for colleagues and clients and has relied on VIXIO for more than a decade. Every project is different but there are two areas in particular that VIXIO helps the team prepare its market reviews:

  1. Easily accessible information and email updates on hot topics across the industry that mean we are always aware of the latest industry news.
  2. Dedicated regulatory intelligence and analysis of individual markets for specific projects.

Having all of this information from a single, trusted source has proved invaluable over the years. PwC’s team can rely on intelligence from VIXIO to support its clients in responding to emerging market challenges or adapting to new business opportunities.

“We have worked with hundreds of clients across most regulated jurisdictions globally. So, we value the fact that VIXIO is up-to-date and we can easily see what has changed since the last team we reviewed each market.

Josh Brown, Senior Manager, PwC Strategy&

Informing client strategies


Josh and the team at PwC use VIXIO data and information for framing situations and understanding the context of each market. This includes analysing data to see what is changing, the impact of new regulations on business functions and which markets may be opening up. This informs its scrutiny of strategies for expansion or entering new markets. VIXIO insights also point out the ‘headwinds’ in particular a regulatory jurisdiction so planners can look at what might be around the corner, which means that the team can ensure its clients are aware of and prepared for any regulatory change.

As Josh explains, “VIXIO data often helps us set the scene, lay out where we are right now and what the future might hold. Specifically, how regulation affects our market modelling on client opportunities for growth.”

Using the latest tools


Josh also points out some of the key tools that PwC relies upon, such as VIXIO Jurisdictional Reports. These are used during the first stage of PwC’s workflow when setting the scene for clients. This is particularly important because PwC can be asked to review any number of markets around the world at any time. As Josh says, “We have worked with hundreds of clients across most regulated jurisdictions globally. So, we value the fact that VIXIO is up-to-date and we can easily see what has changed since the last time we reviewed each market.”


“The platform has a wide range of data, across a huge number of verticals, channels and jurisdictions. Every project, we use the platform slightly differently. Alongside the dedicated focus on regulatory trends and reliable data, this flexibility is particularly useful when working for clients who operate in different markets across the globe and focus on different parts of the gaming ecosystem.

Josh Brown, Senior Manager, PwC Strategy&

Contact VIXIO Regulatory Intelligence today to find out how our tailored solutions can help you.

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