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The much-anticipated launch of Sweden’s open licensing regime for online gambling at the start of 2019 was followed by significant turbulence as regulator fines, restrictive bonus rules and advertising discontent hindered operations in the market’s debut year.
Despite the fact that EU countries are generally some of the most mature markets when it comes to regulating online gambling, a few have yet to issue any licences. In Germany, the latest amendments to the gambling regulatory framework entered into force at the beginning of 2020, allowing for an unlimited number of online sports-betting licences to be issued straightaway.