News & Analysis

New U.S. Sports-Betting Regulators To Monitor Ad Boom

As some legislators and regulators in established U.S. sports-betting states have begun to express concern over advertising saturation, regulators in new markets say it is something they will monitor.

Regulators from Arizona, Louisiana and Maryland spoke about advertising and a host of other topics on VIXIO GamblingCompliance’s “Meet the Regulators” webinar earlier this month.

Research & Reports

U.S. Sports Betting Partnership Tracker

This expanded report tracks partnerships signed by casinos, sportsbook operators, tech providers, leagues and media companies since the U.S. Supreme Court ruling of May 2018 and surveys the market landscape for online sports betting and internet gaming in 24 key states, including Ohio, Maryland and Massachusetts.

U.S. Internet Gambling Overview

This report outlines the current legal and regulatory framework for different forms of internet gambling at the federal and state level, provides analysis of recent legislative actions and identifies key bills and regulatory trends to watch in the coming months.

U.S. Fantasy Sports Overview

In this special report, VIXIO GamblingCompliance examines the U.S. fantasy sports sector and provides an overview of licensing and consumer protection requirements.

Special Report: Sports Betting and Tribal Gaming

In May 2018, the U.S. Supreme Court struck down the federal law that had previously prohibited state and tribal governments from expanding sports wagering in their jurisdictions. This special report provides an overview of some of the key legal issues that will now determine how and where betting will be incorporated into the tribal gaming industry.

U.S. Regulatory Roundup: March 2020

This roundup of key legislative and regulatory developments from March 2020 includes tribal litigation in North Carolina, gaming legislation in Virginia, Arizona, and Maine, and a U.S. Department of Interior memorandum. 

Data & Forecasts

Market Monitor: U.S. Sports Betting

This monthly report benchmarks key data from the emerging, highly-prized U.S. sports betting sector, projected to be worth $16bn-22bn in annual GGR by 2026. State-specific handle, gross revenue and gross margin figures are accompanied by online market shares by license holder and associated brand(s).

Arizona - Monthly Sports Betting Report - Sep, 2021 to Aug, 2022

Arizona recorded sports-betting gross revenue of $427m in its first 12 months of operation, surpassing neighboring Nevada and Virginia to become the fifth largest U.S. sports-betting state in its debut year. Market shares and operator-level hold rates continue to be more volatile in the Grand Canyon state than in more mature markets, with DraftKings recovering from a weak early summer to be the standout performer going into September's NFL kick-off.

Market Monitor: U.S. Lotteries

This report provides comprehensive benchmarking of key operational metrics across all 46 state lotteries in the $100bn+ U.S. lottery market. Featuring an interactive dashboard which facilitates visual cross-lottery comparisons, the dataset aggregates information from more than 900 annual lottery reports since 2000.

Arizona - Lottery Annual Report - FY2004 to FY2021

Latest annual Lottery Report data from the Arizona Lottery. The data released for the state contains the following information: Ticket sales by game, prize expense, retailer commissions & incentives, advertising & promotion and transfers to state funds. There are approximately 315 data points in this document.

Arizona - Commercial Racing Report - FY1998 to FY2021

Latest annual Commercial Racing Report data from the Arizona Department of Racing. The data released for the state contains the following information by racing code: Total race days, total number of races, attendance, average pari-mutuel handle per race day, pari-mutuel handle by location, pari-mutuel handle by source, distribution of revenues and advance deposit wagering. There are approximately 1,060 data points in this document.
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