Iowa

News & Analysis

U.S. Sports Betting Enjoys September Surge

September was a bumper month for the U.S. sports-betting market, particularly for bettors taking up generous bonuses at the start of the National Football League (NFL) season, if new regulator statistics in Indiana and Iowa are indicative of market-wide trends.

The Road To Maturity: Iowa's Two-Pronged Sports-Betting Launch Continues In 2021

In Iowa, sports betting has effectively seen two distinct launch points, the first coming in 2019 and the second at the beginning of 2021.

U.S. Gaming Industry Must Be Nimble In Post-Pandemic Era

The U.S. gaming industry cannot afford to go back to last year’s lockdowns and must remain flexible to succeed in a post-pandemic environment, according to a panel of senior executives who participated in a webinar on Wednesday.

COVID-19's Double-Edged Sword Hangs Over Sports Betting On Tokyo Olympics

Although the coronavirus remains a lingering threat as the Olympics get under way in Tokyo, a betting trend which began last year during the height of the pandemic is expected to boost revenue from wagers on the games.

U.S. Casino Markets Rebound Past Pre-COVID Highs In March

The casino markets of Maryland, Ohio, Iowa and Missouri each broke all-time monthly gaming revenue records in March, aided by the lifting of capacity restraints and increased consumer confidence resulting from ongoing COVID-19 vaccination efforts.

Research & Reports

U.S. Sports Betting Partnership Tracker

This expanded report tracks partnerships signed by casinos, sportsbook operators, tech providers, leagues and media companies since the U.S. Supreme Court ruling of May 2018 and surveys the market landscape for online sports betting and internet gaming in 18 key states, including New York, Arizona and Louisiana.

U.S. Internet Gambling Overview

This report outlines the current legal and regulatory framework for different forms of internet gambling at the federal and state level, provides analysis of recent legislative actions and identifies key bills and regulatory trends to watch in the coming months.

U.S. Fantasy Sports Overview

In this special report, VIXIO GamblingCompliance examines the U.S. fantasy sports sector and provides an overview of licensing and consumer protection requirements.

Special Report: Sports Betting and Tribal Gaming

In May 2018, the U.S. Supreme Court struck down the federal law that had previously prohibited state and tribal governments from expanding sports wagering in their jurisdictions. This special report provides an overview of some of the key legal issues that will now determine how and where betting will be incorporated into the tribal gaming industry.

Iowa Department of Public Health Publishes Gambling Prevalence Report

In August 2019, the Iowa Department of Public Health (IDPH) published a report examining gambling prevalence in Iowa. The report, entitled “Gambling Attitudes and Behaviors: A 2018 Survey of Adult Iowans” was prepared by the University of Northern Iowa Center for Social and Behavioral Research.

Data & Forecasts

Market Monitor: U.S. Sports Betting

This monthly report benchmarks key data from the emerging, highly-prized U.S. sports betting sector, projected to be worth $12bn-17bn in annual GGR by 2025. State-specific handle, gross revenue and gross margin figures are accompanied by online market shares by license holder and associated brand(s).

Midwest U.S. - Revenue Summary Report - Jan, 2007 to Oct, 2021

Latest monthly Revenue Summary Report data for the Midwest region of the United States. The data released for each state contains the following information: Gaming revenue & year-on-year growth by casino and market shares by region. There are approximately 42,050 data points in this document.

Iowa - Monthly Sports Betting Report - Aug, 2019 to Oct, 2021

Latest monthly Sports Betting Report data from the Iowa Racing and Gaming Commission. The data released for the state contains the following information by location: Handle, gross revenue, gross win margin and market shares by property. There are approximately 6,735 data points in this document.

Penn National Gaming Report - 1996 to 2021Q3

Latest quarterly data from US-listed Penn National Gaming. The data released for the operator contains the following information: Revenues, expenses, operating income, hotel metrics and revenue & adjusted EBITDA by property/region. There are approximately 4,100 data points in this document.

Market Monitor: U.S. Commercial Gaming

This monthly report spans more than 100,000 data points, detailing trends in U.S. land-based commercial gaming since the start of 2007. Key headline casino metrics, split by state, region and market, sit alongside data from other emerging segments such as VGTs and instant racing.