Advertising Outlook 2022

‍Outlook  |  February 28, 2023  | GC Editorial, Research & Data 

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ANALYSE

This report is part of Vixio GamblingCompliance’s regular Outlook series, which provides subscribers with forward-looking insights, data analysis and consolidated research on key segments of the global gambling industry. This edition is designed to provide high-level intelligence and forecasts for the international online gambling market, as it wrestles with the new normal of major grey markets moving into regulation and continued compliance pressure across the globe.

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ANTICIPATE‍

$900m - Total spent on US marketing by DraftKings during 2020 and 2021

This outlook report includes:

• Key pending regulatory or legislative proposals to restrict advertising across the globe.
• Untargeted ads in the firing line in the Netherlands, as ad spend ticks up in the country.
• Spotlight on the United States, particularly the increased interest in curbing advertising.

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ACCELERATE

Brazilian operators ramp up football partnerships

While Brazil’s outgoing government failed to implement a regulatory framework for sports betting prior to a statutory deadline passing in mid-December 2022, new sponsorship deals between Brazilian football clubs and operators already active in the country’s burgeoning grey market have only increased in frequency at the start of 2023.

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